Fiji Water Commercial

Fiji Water has released a group of short commercials set to persuade. As soon as a commercial begins, a child's voice claims "nature has created the best water in history". This narration is also accompanied by classical music and incredibly beautiful scenic clips of natural landscapes. Immediately, an ideology is enforced by Fiji water onto its viewer, an ideology insinuating that their water holds the purest status. Their target audience is therefore assumed to care about the health impact of the purity of their water, perhaps targeting their pathos. The use of a young narrator, classical music as well as beautiful clips of nature further enforces this concept of purity. The concise sentences used such as "Bottled at the source, untouched by man" or "Earth's finest water" are purposely succinct in order for the audience to subconsciously retain the ideals enforced in the commercial.